Sell Your Gold in Calgary — Fair, Honest, Transparent

At VJ Jewellers, we believe selling your gold should be as comfortable and trustworthy as buying it. Walk into our premier gold shop at Cityscape Landing Plaza in Calgary NE and experience a gold buyback process built on 90 years of family honesty — no pressure, no hidden fees, just a fair price calculated openly in front of you.

How Our In-Store Gold Buyback Works

• Step 1 — Walk In With Your Gold
  No appointment needed. Bring any gold items — jewellery, bangles, necklaces, rings, coins, or broken pieces — in any karat and any condition.
• Step 2 — Certified Testing With Advanced XRF Machine for Testing
  Using our advanced XRF machine for testing, we assess your gold's exact purity — 18K, 21K, 22K, or 24K — openly, in front of you. You see exact digital readings on screen.
• Step 3 — Live Market Rate Pricing
  We calculate your gold's value using the live gold market rate at the time of your visit. Transparent, consistent, and fair — every time.
• Step 4 — Instant In-Store Payment
  Accept our offer and receive immediate payment before you leave our store. No delays, no waiting.

What We Buy In-Store

• Old gold jewellery in any condition
• Broken gold pieces and fragments
• 22K gold bangles and sets
• Gold necklaces and chains
• Gold rings and earrings
• Inherited family jewellery
• Gold coins and bars
• Any karat — 18K, 21K, 22K, 23K, 24K

Why Sell Your Gold at VJ Jewellers

• Honest Rates Based on Live Gold Prices
  Our buyback rates are based on the live gold market rate — no arbitrary discounts, no unexplained deductions.
• Certified Testing with Advanced XRF Machine for Testing
  Our in-store advanced XRF machine for testing determines your gold's exact karat. You see the digital spectrum analysis yourself — full transparency guaranteed.
• 90 Years of Goldsmithing Trust Since 1930
  Our family has built its reputation on honesty since 1930. That reputation means more to us than any single transaction.
• No Pressure, No Rush
  Take your time. Ask questions. We explain every step of the process in-store so you feel completely confident before making any decision.