By VJ Jewellers Ltd. / VJ Jewellers Calgary β trusted 22K gold & diamond jewellers in Calgary, Alberta
Diwali is one of the busiest times of year for gold jewellery shopping in Calgary, and 2026 is no exception. Whether you're buying for yourself, gifting family, or building out a new collection ahead of the festival, here's what to know before you shop.
In South Asian tradition, the auspicious festival season begins with Dussehra & Vijayadashami, continues through Dhanteras 2026 (Friday, November 6) and Diwali, and culminates with cherished sibling traditions on Bhai Dooj. Buying gold and silver during these days invites prosperity, abundance, and Goddess Lakshmi's blessings into the home. In addition to 22K gold jewellery and gold coins, explore our sacred collection of pure 999 silver Lakshmi Ganesh idols & utensils for your home mandir and Diwali puja altar.

Gold prices at Diwali are based on the live international gold rate. Every piece at VJ Jewellers is priced transparently β gold rate per gram multiplied by weight, plus a stated making charge. No hidden fees. Visit or call 403-899-2121 for today's gold rate before visiting.
VJ Jewellers in Cityscape NE Calgary is the most reviewed South Asian jewellery store in Calgary with over 1,000 five-star Google reviews. We serve Punjabi, Gujarati, Indian, Pakistani, and Sri Lankan families across Calgary, Airdrie, Chestermere, and Cochrane. During the Diwali season, we extend our hours β call 403-899-2121 to confirm current hours.
Diwali jewellery shopping in Calgary should feel festive, not stressful. Starting early, understanding today's gold rate, and buying from a jeweller who's transparent about pricing will make the whole experience easier. Visit our Calgary showroom to see this year's Diwali collection in person.